Hello, my name is Catherine and I solve unique problems.
I am a creative storyteller with over 10 years of experience transforming thoughts, vibes, and intentions into visual form. I specialize in building and evolving brand systems that scale across platforms, teams, and growing organizations.
My Advantage
I partner with marketing, product, and leadership teams to translate complex ideas into clear, compelling visual narratives across digital, social, motion, and physical touchpoints.
WORK EXPERIENCE
SAFE SOFTWARE | 2025-Present
Presentation Specialist
CATHERINE YOON CREATIVE | 2011-Present
Principle
PROFOUNDRY | CREATIVE LEAD | 2018-2023
Creative Lead
FLIPSIDE CREATIVE | 2010
Graphic Designer
SANDMAN HOTEL GROUP | 2009
Graphic Designer
EDUCATION
UBC Sauder Continuing Business Studies | 2022
Agile Delivery Methods Course, Agile Leadership
Scrum Alliance | 2022
Scrum Alliance Certified ScrumMaster®
BCIT School of Business + Media | 2019
MDIA 1280 – Adobe After Effects
EMILY CARR UNIVERSITY OF ART + DESIGN | 2007
Bachelor of Communication Design Emily Carr University of Art + Design
CERTIFICATES
Canadian Management Centre | 2022
Leading Through Change & Innovation E-Certificate
Canadian Management Centre | 2022
Leading Hybrid Teams E-Certificate
Canadian Management Centre | 2022
Give and Receive Feedback E-Certificate
Building meaningful brand experiences
I’m a purpose-driven creative with a strong focus on possibility, collaboration, and meaningful impact. I bring curiosity, energy, and clarity to my work, and I’m motivated by partnering with organizations that are building thoughtful solutions and contributing positively to the world.